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L-E-A-D

I learned something as a parent of teenagers. The worst way to get your kid to do something is to tell them to do it. That is almost guaranteed to fail. The best way is to get them to want to do it on their own. But how do you do that? Sometimes, if you are lucky, you can plant …

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A LEADER LOOKS WHERE NO ONE ELSE DOES

“Others follow their own lead and their own emotions. Don’t be distracted but go straight on.” — Marcus Aurelius, Meditations You’re in a large room. Everyone is looking in one direction, following reports from the media. Mainstream media, social media, and alternate media – all are pointing the same way, and everyone follows. Everyone, that is, except the one person …

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CROSSING THE RUBICON IS EASY – MARKETING IT AFTERWARDS IS HARD

“Crossing the Rubicon” is an expression that shows off a little polish and education. But the history behind it offers a master class in marketing. That’s right, marketing. Read on. “Crossing the Rubicon” means making a difficult decision that can’t be reversed. It comes from a turning point in Roman history. It saw the rise of Julius Caesar and the …

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How to Network: a Present on Cicero’s Birthday

January 1 is the birth of a new year and January 3 is the birthday of an old classic — Cicero. One of the greatest of history’s statesmen and speakers, as well as a brilliant writer and a penetrating philosopher, Cicero was born in Italy on that day in 106 B.C.   Put Cicero on your list of reading resolutions …