McDonald’s Class War with Milan

In General by Barry Strauss

Upscale shopping mall cancels the lease of a down-market store to make way for something more exclusive. Mass versus class – an old story, except that in this case, it involves the politics of global capitalism, an agile turnabout by a clever marketer, and the brio of Italy.

Continued at:
McDonald’s Class War with Milan, Real Clear History, October 22, 2012

Barry StraussMcDonald’s Class War with Milan