View Post

CROSSING THE RUBICON IS EASY – MARKETING IT AFTERWARDS IS HARD

In Rubicon, The Death of Caesar by Barry StraussLeave a Comment

“Crossing the Rubicon” is an expression that shows off a little polish and education. But the history behind it offers a master class in marketing. That’s right, marketing. Read on. “Crossing the Rubicon” means making a difficult decision that can’t be reversed. It comes from a turning point in Roman history. It saw the rise of Julius Caesar and the …

Barry StraussCROSSING THE RUBICON IS EASY – MARKETING IT AFTERWARDS IS HARD